Simpson University Business Luncheon to Feature ‘Auntie Anne’s Pretzels’ Founder

REDDING, Calif.—Tickets are on sale for Simpson University’s 17th annual Business Leadership Luncheon on Wednesday, Aug. 22, featuring speaker, author and businesswoman Anne Beiler, founder of Auntie Anne’s Inc., the world’s largest hand-rolled soft-pretzel franchise.

The event, sponsored by Redding Bank of Commerce, will be in the James M. Grant Student Life Center on campus, 2211 College View Drive. Doors open at 11:30 a.m.; the event begins at noon. Platinum-level tickets (preferred seating) cost $35, or $330 for a table of 10; gold-level tickets are $30, or $280 for a table of 10.

Beiler will speak on “The Power of Purpose,” sharing her story of growing up Amish to becoming an internationally successful businesswoman. She’ll talk about how the things she had—a great product, amazing people, and a bigger purpose—helped overcome the three vital business elements she didn’t have.

Beiler began twisting pretzels in 1987 and grew a single farmer’s market stand into Auntie Anne’s Inc. Her professional success came after years of depression brought on by the death of her 19-month-old daughter. Beiler’s story and entrepreneurial insights have been featured on The Oprah Winfrey Show and Good Morning America, among other TV shows. She has been highlighted in numerous publications such as Fortune magazine and Inc. Magazine. In 2005, she sold Auntie Anne’s and authored the business memoir, Twist of Faith.

Register online at For more information, contact Lisa Neal at or call (530) 226-4764.



Simpson University, established in 1921, is a Christian university offering undergraduategraduate, and teaching credential programs. The university celebrated its 25th year in Redding and the completion of a Science and Nursing Center in 2014. Academic programs include ASPIRE, a degree-completion program geared toward working adults with both on-campus and online course offerings; the Betty M. Dean School of NursingA.W. Tozer Seminary, the School of Education, and the School of Graduate Professional Studies. For information about the university, or to arrange a campus visit, call 1-888-9-SIMPSON or visit