Simpson University Degree-Completion Students Place in Top 100 in Worldwide Business Contest

REDDING, Calif.—Two Simpson University School of Adult Studies students recently earned a Global Top 100 ranking in a worldwide business simulation contest.

Screen Shot 2020-04-17 at 1.31.23 PMRedding residents Sasha Greenberg and Zeva Knuckles, students in professor Paul Wood’s Strategy, Policy & Ethics seminar, earned the ratings when they competed against 190 colleges and universities worldwide and 3,129 teams in the Business Strategy Game.

The Business Strategy Game is described as “an online exercise where class members are divided into teams and assigned the task of running an athletic footwear company in head-to-head competition against companies managed by other class members.”

Companies “sell” athletic footwear in a global market arena, with all aspects paralleling the functions of a real-world athletic footwear company.

During the week of March 16-22, Greenberg and Knuckles were notified they had made it into the Top 100 worldwide in several categories:

Overall Game-to-Date Score: Their overall score of 107.5 tied for the 83rd best performance of the week

Earnings Per Share: At $16.26, their EPS was the 70th best EPS performance of the week

Stock Price: Their stock price of $382.78 was the 93rd best stock price performance of the week

“You should be quite proud of your students for such an excellent performance — a performance that reflects quite well on you and the caliber of instruction that students are receiving in your course,” the Business Strategy Game author team said in an email to professor Wood.

Greenberg and Knuckles said they experienced all aspects of opening and running a business through participating in the Business Strategy Game.

“We had the opportunity to manage all our images, marketing, sustainability, profitability, and made educated guesses on what other business were projected to do,” Greenberg said. “We made good decisions to buy our leftover products and stocks and learned how to continually refinance our loans.”

Knuckles said she gained valuable experience in assessing market conditions, determining how to respond to the actions of competitors, and making the hard decisions from plant production and distribution operations, to worker compensation and social responsibility.

“Knowing that we ranked in the Global Top 100 out of some 50,000 other students internationally was not anything we expected, but certainly worked hard for and we welcome with open arms,” she said.

Greenberg and Knuckles are both graduating this month with bachelor’s degrees in Business Management, one of four degrees offered by Simpson University’s School of Adult Studies degree-completion program (the others are liberal studies, organizational leadership and psychology).  

“This business strategy class and game was not only mentally stimulating and enjoyable, but it also drew upon many of the standard topics I have studied in the Simpson program such as business management, production operation management, psychology, leadership, and human resources,” Knuckles said.

Both women said they would highly recommend Simpson’s degree-completion program. “I was able to build my confidence working with like-minded fellow students and engaging in many projects with a lot of intellectual value,” Greenberg said. “I grew a lot as a professional and a person. The Christian values made the experience more enjoyable and filled the program with positivity.”

“All of the professors have so much real life knowledge and truly understand what we’re going through with juggling kids, family, careers, and school work,” Knuckles said. “Everyone at Simpson wants to see you succeed, and it is so rewarding when you do.”

While the degree-completion program typically offers on-campus and online program options, all courses moved to a remote delivery format in mid-March due to coronavirus concerns. Courses are taught by experienced working professionals. Students complete their classes in a cohort, lock-step sequence that enables them to finish a bachelor’s degree in 16 months or less.

“We have graduated more than 4,000 legacy-makers and are so proud of our students and alumni,” said Wendy Smith, director of the program. “We look forward to the future and how God will continue to use our students in mighty ways.”

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Simpson University, a Christian university founded in 1921, moved to Redding 30 years ago and will celebrate its centennial in 2021. In addition to offering 25 majors in its traditional undergraduate program, the university has graduated more than 4,000 North State adults from its ASPIRE degree-completion program, and nearly 3,000 from its School of Education. It has a No. 7-ranked School of Nursing, a seminary, and master’s programs in counseling psychology and organizational leadership. Simpson University is listed in U.S. News and World Report’s Top 100 Regional Universities West and recognized nationally by Colleges of Distinction. The university is launching new programs in digital media, computer information systems, and engineering, and recently added athletics programs in track and field, swimming and diving, women’s wrestling, and men’s volleyball, as well as a bass fishing team. The university is also working to better serve transfer students from community colleges through its commitment to Associate Degree for Transfer agreements. Learn more about Simpson University at Follow university news at